Outbound Marketing

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Outbound Marketing

With outbound marketing, you can expand your customer relations by organizing seminars, exhibitions, and trade shows accompanying with the larger groups of interests.

Outbound marketing, also referred to as traditional marketing, is one of the largest and most familiar categories of marketing activities. Outbound marketing is the process of initiating the conversation with prospects by sending out your message to a potential audience. Examples of outbound marketing include TV and radio commercials, print advertisements in newspapers and magazines, flyers, brochures and sales.

The popularity of some forms of outbound marketing is declining thanks to the increased effectiveness of inbound marketing channels (i.e., where the customer finds you, for example, by searching online). But many parts of outbound, especially sales activities, are still a vital component of the marketing mix.